C. In its "Agricultural Projections to 2020" USDA is predicting that the consumption of poultry will exceed consumption of red meat for the first time in the year 2018.
Due partly to higher feed conversion rates and a shorter production process, the poultry sector adjusts faster than the red meats sector to higher feed costs. As a result, poultry production is projected to grow throughout the decade. Per capita consumption rises through the end of the projection period and, in contrast to red meats, surpasses levels of the past decade. Further, poultry meat consumption exceeds red meat consumption toward the end of the projection period.
USDA shows that the consumption of broilers, other chicken and turkeys will reach 106.7 lbs. per capita in 2018, while consumption of beef, veal, pork, lamb and mutton totals 106.3 lbs. Provided that the estimate is correct the increase would account for almost 7 lbs. per capita in poultry consumption over the estimates for 2011, while red meat consumption gains only one-half lb.
The projected rise in U.S. meat and poultry exports over the next decade reflects the resumption of global economic growth, a depreciation of the U.S. dollar, and continued foreign demand for selected cuts and parts from the large U.S. market. As a result, exports account for a larger share of U.S. meat and poultry use, although the domestic market remains the dominant source of overall meat and poultry demand.
Source: USDA (U.S. Department of Agriculture)