HPP will be adopted at a large scale

The main factors that are supporting the investments in the poultry business being new trends in processing and a increasing demand for processed poultry products.

Even if it’s seen as an emerging market trend, high-pressure processing (HPP) technology for poultry processing will be adopted at a large scale in the following years, as Technavio analysts consider. HPP technology is seen as an effective alternative to conventional heat pasteurization and has enjoyed an exponential growth in the interest and demand for HPP among food processors in the last years.

„HPP helps preserve the nutritional benefits of the product and has been extensively used for processing poultry products. HPP processed poultry helps in eliminating bacteria such as E. coli, Listeria, and Salmonella. Several poultry processors have adopted HPP treatment for raw materials for increasing the shelf life of products while maintaining a clean label”, explained one of the analysts.

In 2017, the Americas dominated the global poultry processing equipment market with 40% share, followed by the EMEA (Europe-Middle East-Africa) and Asia-Pacific regions, whilst the killing and de-feathering equipment segment held the highest market share of nearly 25%.

On the consumer's side, the increase in demand for processed poultry products like ready-to-eat or ready-to-cook meals are sustained by the growing millennial population, rising population of working women, and on-the-go consumption habits, mentions the analysis. In countries like Japan, Angola, Cuba, Iraq, and the UAE, the demand for processed poultry products is high.