Pork The ‘journey’ of organic meat

by Editor fleischwirtschaft.com
Wednesday, January 16, 2019
The journey film can be viewed via following link: https://youtu.be/hPxWFTMg0ew.
Photo: Vion
The journey film can be viewed via following link: https://youtu.be/hPxWFTMg0ew.

Vions organic supply chain ‘De Groene Weg’ is an example of their aim to be a leading, reliable partner in the food chain. They want to supply high-quality meat that meets market demand and ensure a sustainable production method in trusted supply chains.

In order to inform consumers about the story behind this supply chain, a journey film has been made in which the ‘journey’ of organic meat from farmer to plate is explained. The purpose of the film is to make viewers aware of the craftsmanship, sustainability and tastiness of De Groene Weg products.

De Groene Weg’s organic supply chain is continually developing. An example of this, in the field of sustainability, is the EKO code that was introduced by De Groene Weg last year. All De Groene Weg pig farmers use this EKO code, providing substance to 12 theme areas within the EKO label. This ensures that the organic pork supply chain becomes even more sustainable, year after year. Good co-operation in the supply chain is of essential importance.

The journey film can be viewed via following link: https://youtu.be/hPxWFTMg0ew.

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