THE NETHERLANDS, Boxtel. Vions organic supply chain ‘De Groene Weg’ is an example of their aim to be a leading, reliable partner in the food chain. They want to supply high-quality meat that meets market demand and ensure a sustainable production method in trusted supply chains.
In order to inform consumers about the story behind this supply chain, a journey film has been made in which the ‘journey’ of organic meat from farmer to plate is explained. The purpose of the film is to make viewers aware of the craftsmanship, sustainability and tastiness of De Groene Weg products.
The journey film can be viewed via following link: https://youtu.be/hPxWFTMg0ew.