Plastic Waste Innovation in packaging for self-service meat
Instead of a plastic tray, the minced meat will in future be made from cardboard lined with a thin plastic foil. By separating the cardboard from the film, the individual recyclable materials in the packaging can be recycled separately. A notice on the packaging tells the customer how to separate the components in order to recycle them optimally. With its packaging for minced meat, Kaufland is setting new standards in the field of self-service meat.
"Minced meat is one of the best-selling foods in our self-service meat department. That's why it was particularly important to us to find a sustainable solution that makes it easy to make a difference," says Robert Pudelko, Head of CSR Purchasing Germany.