Plant-Based Tyson unveils alternative protein products

by Editor fleischwirtschaft.com
Friday, June 14, 2019
The Raised & Rooted nuggets are made from a blend of pea protein isolate and other plant ingredients and contain five grams of fiber and omega-3s, and less saturated fat than traditional nuggets.
Photo: Tyson
The Raised & Rooted nuggets are made from a blend of pea protein isolate and other plant ingredients and contain five grams of fiber and omega-3s, and less saturated fat than traditional nuggets.

As part of efforts to expand its protein offerings, Tyson Foods introduced the company’s first plant-based and blended products, along with its new Raised & Rooted brand. The initiative makes Tyson Foods the largest US meat producer to enter the growing alternative protein segment with its own products.

The Raised & Rooted brand was created to provide great-tasting plant-based and blended foods that are rooted in how people eat today. The initial products under this new brand, which will launch with several major retail customers this year, include plant-based nuggets as well as blended burgers made with a combination of beef and plants. In addition, the company’s existing Aidells brand has launched Aidells Whole Blend sausage and meatballs, made with chicken and plant-based ingredients.

The company expects to introduce additional alternative protein products through multiple customers and sales channels. This includes products under the Raised & Rooted brand and across the company’s portfolio of iconic brands, as well as to foodservice operators.

Major retail and foodservice customers have expressed interest in what the company can bring to the alternative protein segment, which is estimated to be a multi-billion-dollar category and continues to grow. The company’s depth and breadth of experience in protein product development, manufacturing, distribution and marketing, makes it uniquely positioned to introduce new plant-based and blended proteins, and drive growth.

The Raised & Rooted nuggets are made from a blend of pea protein isolate and other plant ingredients and contain five grams of fiber and omega-3s, and less saturated fat than traditional nuggets. The blended burger is made with Angus beef and pea protein isolate and has fewer calories and less saturated fat than the plant-based burgers sold by several competing companies.

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