USA, Solon. Nestlé is launching new meatless Digiorno and Stouffer‘s offerings made with Sweet Earth Awesome Grounds, a plant-based ground beef alternative.
DiGiorno Rising Crust Meatless Supreme pizza with Sweet Earth Awesome Grounds and Stouffer's Meatless lasagna with Sweet Earth Awesome Grounds will help satisfy consumers looking for convenient and meat-free options from brands they know and trust.
Consumers are increasingly showing interest in adopting a 'flexitarian'. In recent years, the demand for meals made with meat alternatives has gone mainstream. According to a consumer survey commissioned by Nestlé USA, nearly half have either integrated plant-based meat into their diet or would consider doing so long-term and 3 in 10 who have not yet tried plant-based meat responded that would do so if they had the opportunity.
Acquired by Nestlé in 2017, Sweet Earth is the creator of dozens of plant-based offerings, including the Awesome Burger and Awesome Grounds, which both launched in supermarkets across the US in October. Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil coconut oil, and other fine ingredients and contains 16g of protein and 4g of fiber per serving.