Partnership Vion collaborates with Dutch supermarket chain
Plus, Vion and the pig farmers will jointly work on the further development of this supply chain in terms of taste, animal welfare and sustainability, among other things. The meat processor is a supply chain partner in the development of this new transparent chain. The meat from this supply chain is processed at the Vion abattoir in Groenlo.
More and more consumers want to know where their pork comes from and consider it important that the animals have led a good life. By choosing its own private supply chain, the supermarket chain provides insight into the origin of its fresh and processed pork products. On the website, the 14 pig farmers are introduced extensively. It will also be visible at the pig farms that they supply to this supply chain.