THE NETHERLANDS, Boxtel. As of mid-October 2019, the Dutch supermarket chain Plus will start selling fresh and processed pork products from its own, transparent supply chain. The pork in this chain has one star within the Beter Leven label and is initially supplied by 14 Dutch pig farmers. The pork originates from Vion’s Good Farming Star concept, in which a customer-specific product flow is established for the supermarket chain.
Plus, Vion and the pig farmers will jointly work on the further development of this supply chain in terms of taste, animal welfare and sustainability, among other things. The meat processor is a supply chain partner in the development of this new transparent chain. The meat from this supply chain is processed at the Vion abattoir in Groenlo.