National Pork Board to focus on committee structure

by Editor fleischwirtschaft.com
Tuesday, December 14, 2010

C. The National Pork Board will be asked this week to streamline the organisation’s producer-led committee structure. The board meets Tuesday through Thursday in Des Moines.

The National Pork Board now has 11 pork producer-led committees that it relies on for guidance on issues ranging from product marketing to the environment to animal health and food safety. On Wednesday, the board will receive a report from a task force it appointed last spring to study the committee structure.

The task force is recommending that the board trim the number of committees to eight by combining two committees that focus on producer services, education and communications and two others that focus on nutrition and pork safety. It also is recommending that a committee focused on niche marketing become a subcommittee of the merged producer group and that the board assure that producers who specialise in providing products for niche markets be included on all board committees.

If the board accepts the task force report, the committees advising the board will focus on: domestic marketing; producer education and services; environment; animal well-being; animal science; swine health; trade; and pork safety and nutrition.

Two other task forces appointed at the same time by the board have not concluded their work. Board members will meet on Tuesday afternoon with the task force studying how the National Pork Board might better serve the needs of state pork organisations. It also will receive a progress report from the task force focusing on National Pork Board research objectives.

Also on the board’s agenda this week is approval of the 2011 program budget presented to the board in September by the Plan of Work Task Force, a group of 50 diverse producers who make specific budget recommendations to the board based on the board’s goals outlined in the strategic plan. The new budget calls for spending approximately $46 million of Pork Checkoff revenue to create, among other things, new excitement for pork in the consumer marketplace and to help consumers better understand and appreciate modern agriculture. Once the board approves the 2011 budget, it will be submitted to the U.S. secretary of agriculture for final approval.
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