USA, Washington, DC. The National Pork Board named Craig Morris, Ph.D., as its new Vice President of International Marketing. Morris is currently the Deputy Administrator over the Livestock, Poultry and Seed Program of the Agricultural Marketing Service (AMS) at the U.S. Department of Agriculture (USDA), a position he’s held since 2004.
Most recently, Morris played a leadership role in the U.S. delegation that re-opened the Chinese market to U.S. beef exports after 14 years of closure. He also was instrumental in the biotechnology rulemaking process, working with Congress and industry leaders to implement a program that is both science-based and consumer focused. He will join the National Pork Board on October 30th.
The National Pork Board works closely with the National Pork Producers Council and the U.S. Meat Export Federation to research and develop new markets and expand the existing customer base for U.S. pork. Year to date in 2017, U.S. pork exports have reached record levels with three of the top six destinations (Mexico, South Korea and South America) witnessing double-digit percent increases in both the volume (metric tons) and value (U.S. dollars) of pork sold.