NCC: New resources of broiler welfare

New resources of broiler welfare

Christoph Aron /

USA, Washington, D.C. In an effort to recognize and continue to respond to questions about chicken production, the National Chicken Council through its Chicken Check In initiative announced several new resources pertaining to broiler chicken welfare and chicken products.

The stunning of chickens – rendering the birds unconscious and insensible to pain – has been the subject of considerable research and discussion.  There is one primary method of stunning broilers prior to slaughter in the U.S. and that is “electrical stunning.”  There are also a limited number of facilities in the U.S. that utilize a system knows as “controlled atmosphere stunning.”

A survey by the National Chicken Council found that nearly two-thirds (62%) of consumers said chicken labels and packaging were confusing.  To clear up some common chicken labeling misperceptions, a new blog post on the Chicken Check In blog, “The Cluck,” breaks down five confusing labels on chicken products and what they actually mean.

“The mission of Chicken Check In is to provide those who have questions with the level of information they want regarding the care and safety of the chicken they eat, and to feel confident in eating it,” noted Tom Super, National Chicken Council senior vice president of communications.  “We’re committed to continuing to work to build consumer trust by inviting Americans to ask the questions they have now and in the future as they learn more about chicken production.”

Source: National Chicken Council