NCC New resources of broiler welfare
A survey by the National Chicken Council found that nearly two-thirds (62%) of consumers said chicken labels and packaging were confusing. To clear up some common chicken labeling misperceptions, a new blog post on the Chicken Check In blog, “The Cluck,” breaks down five confusing labels on chicken products and what they actually mean.
“The mission of Chicken Check In is to provide those who have questions with the level of information they want regarding the care and safety of the chicken they eat, and to feel confident in eating it,” noted Tom Super, National Chicken Council senior vice president of communications. “We’re committed to continuing to work to build consumer trust by inviting Americans to ask the questions they have now and in the future as they learn more about chicken production.”