The newest chairman of the USMEF executive committee, Keith Miller, has worn many hats over his career.
By day, Miller is a third-generation Barton County, Kansas, farmer-stockman with a 370-head commercial cow operation. He and his wife, Connie, and their three daughters also farm more than 7,500 acres of wheat, alfalfa, milo, corn and soybeans.
Miller has diverse interests, and he has been active locally, serving on the county board, on numerous boards and commissions, including Midwest Energy Inc. and Kansas' Natural and Environmental Resources and State Resolutions committees.
Miller did get involved through Kansas Farm Bureau, which joined USMEF. He attended USMEF's fall 2003 meeting and became interested, not only in the international market, but in spreading the message that investing Checkoff dollars in the international market is critical.
Miller looks at the global growth projections, which show more than 2 billion more people to feed by the year 2050 and sees opportunity for U.S. red meat exports.
That brings Miller to one of his key messages as he starts his year as chairman of USMEF: funding for international programmes.
Miller also noted that by utilising its relationships with international importers, retailers and food service operators, USMEF has been able to obtain significant investments to support U.S. programmes overseas. In the past year alone, USMEF has gained $24.3 million in these "third-party" commitments to magnify the buying power of the U.S. investment.
Source: U.S. Meat Export Federation – USMEF