Meat-free alternatives: ElPozo enters the mar...
Meat-free alternatives

ElPozo enters the market

ELPOZO
When marketing the vegan patties, ElPozo does not use terms used for fish products, but promises the "whole taste of meat".
When marketing the vegan patties, ElPozo does not use terms used for fish products, but promises the "whole taste of meat".

SPAIN, Murcia. ElPozo Alimentación, Spain's leading meat and sausage producer, is the first to offer a vegan meat replacement product to consumers.

According to the company, the product consists of two meatball roasts, each weighing 115 g, in one package, made from pea protein. However, the meat producer is dispensing with meat terms on the packaging and in its communication and is introducing the new product under the name "ELPOZO King Revolution". To improve freshness, the purely vegetable hamburger patties are sold chilled and contain no gluten, lactose or soya products.

The launch is a high quality and fresh alternative for all consumers who want an extra supply of vegetable protein in their diet, ElPozo said. The product will be available immediately from the main national retailers. The company from Murcia claims to be represented with its products in 80 countries worldwide and last year recorded an increase in turnover of 13.8% to €1.28 bns. According to market researchers, the company's brands are among the best-selling in Spain and are represented in 80% of households.

 

Source: fleischwirtschaft.de; AgE
tags:
Spain Murcia
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