RUSSIA, Moscow. Cherkizovo Group focuses on exports and further digitalization, according to the Company's experts speaking at the Russian Meat & Feed Industry conference held by Agroinvestor Magazine.
In 2020, Russia has been ramping up exports of meat products, including not only poultry, but also pork and sausages. The company follows the trend by increasing exports of these meat product categories, according to Andrei Terekhin, Head of Industry Unions and Government Relations at Cherkizovo Trade House.
“This year, we see a sharp increase in sausage exports: in volume terms, the growth exceeded 30%. We hope this trend will continue into the next year. Cherkizovo plans to boost sausage exports, primarily to the FSU countries, where our products enjoy strong demand, as well as to other markets. In the future, the company expects to tap into the Chinese market once it is opened for processed meat products,” said Terekhin. According to him, 2020 saw a leap in Russia’ pork sales. Going forward, this type of meat may become a growth driver for Russian producers, primarily in view of the opening of the Vietnamese market.
Rustam Khafizov, Head of Cherkizovo Group’s Analysis Center, also took the floor to share the Company’s digitalization plans. He reminded that in 2018, Cherkizovo Group launched a fully automated plant in Kashira, which remains one of a kind in Russia. He emphasized that further digitalization and innovative development are among Cherkizovo’s priorities. At present, the Group is running several in-house projects on machine vision, robotization, data collection and analysis. Leveraging new solutions, the company has embarked on equipping its plants with an individual productivity measurement system to monitor employee performance in real time. This move has boosted labor productivity at enterprises by 15%.
Today, it is of utmost importance for agricultural companies to collaborate on solutions for improving labor mobility and building up a talent pool, as the Covid-19 pandemic has shown how sensitive the industry is, summed up Rustam Khafizov.
The Russian Meat & Feed Industry conference, this year titled Markets in the New Reality, took place in Moscow in October 2020. Organized by Agroinvestor Magazine, the event was attended by producers of feed and livestock products, as well as related businesses, researchers, industry and financial experts and consultants. The conference is supported by the Ministry of Agriculture and leading industry associations.