Promotions of the Dollar Menu & More and breakfast failed to lift US sales for the McDonald's Corp. in May. Citing ongoing marketplace challenges, the fast-food chain reported a 1% drop in comparable sales for the month at its restaurants in the United States, which continued a streak of flat or declining sales in the region.
Stronger performance elsewhere offset domestic results to help McDonald's achieve a 0.9% increase in global comparable sales.
In May, Europe's comparable sales rose 0.4%, driven by positive performance in the United Kingdom and France that was partly offset by weakness in Germany. The chain said a combination of value and premium menu options and an expanded beverage business supported the results.
Comparable sales for McDonald's Asia/Pacific, Middle East and Africa (APMEA) region climbed 2.5%, led by strength in China, which included a prior-year comparison to the impact of Avian influenza, as well as positive results across a number of markets that were partially offset by continued negative performance in Japan. The region remains focused on strengthening its value platforms, breakfast and convenience.
System-wide sales in May increased 2.4%, or 3.4% in constant currencies.
Source: McDonald's Corp.