Market Lidl secures multi-million deal

by Editor fleischwirtschaft.com
Wednesday, April 22, 2020
Ireland secures a new export route to Germany with Lidl.
Photo: Lidl
Ireland secures a new export route to Germany with Lidl.

Lidl Ireland and Liffey Meats, have secured exports to the value of €14 mill., an increase of 20% on 2019 figures, despite the ongoing challenges of Covid-19 and the uncertainty Brexit brings to the agricultural industry.

The deal will see 17 fresh and frozen exported which will include a quarter of a million burgers to 3,200 stores across Germany along with two planned promotions for US stores this summer. It comes as the value of Irish beef exports to China has fell and as coronavirus crisis hit demand in the world's No. 2 beef market after the United States.

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