Market Continued turbulence damages consumers’ trust

The activity of meat manufacturers across North America continues to generate a lot of noise, with some processing plants from major companies such as Tyson and JBS resuming operations. Continued turbulence among meat packing players is likely to damage consumers’ trust in associated food products, says the company, a leading data and analytics company.
Carmen Bryan, Consumer Analyst at GlobalData, comments: “Meat is a staple food in many cultures worldwide, thus the global downturn is evident of the current uncertainty and supply disruptions many markets are facing. Although production will stabilize in the long-term, a full recovery to a pre-Covid-19 value is unlikely.”
Covid-19 is reported to have originated from a wet market in Wuhan, China. As a result, animal-borne diseases have been put under the spotlight, which will influence consumers purchasing habits, particularly in terms of supply and distribution of meat-based products. In fact, 85% of global consumers are heavily influenced by how trustworthy a product or a service is.
Furthermore, since the virus outbreak, 44% of global respondents admitted that they do not trust products that are made or imported from China at this time. Meat products in the US could follow a similar trend should the current crisis and infection rate not be quelled.

(Bild: Imago Images / Countrypixel)
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