Maple Leaf, C.P.H.A. launch food safety campaign

by Editor fleischwirtschaft.com
Thursday, July 08, 2010

Maple Leaf Foods is launching a new partnership with the Canadian Public Health Association (CPHA) to develop a national education campaign on food safety targeted at higher risk groups, their caregivers and Canadians.
 
CPHA is working with Maple Leaf Foods to develop and implement a national education, primarily web-based campaign, targeted at higher risk Canadians.

According to Dr. Randall Huffman, Chief Food Safety Officer, Maple Leaf Foods Inc., Canada has one of the best food safety systems in the world, with government and the food industry having primary responsibility to protect consumers. Education and outreach can help people to understand the basics of food safety and the important role they play. Partnering with CPHA allows to reach vulnerable groups and provide them with the information they need, he continued.

In August 2008, Listeria was found in products produced by Maple Leaf which resulted in a Listeriosis outbreak that claimed the lives of 23 Canadians. Since then, Maple Leaf has made significant improvements in all areas of food safety, including investing over $20 million to improve its food safety program.

Thus, food safety education represents an important part of Maple Leaf's commitment to assist both higher risk Canadians and the general population obtain information so that they can make good decisions when handling and preparing food, Huffman added.

The Canadian Public Health Association (CPHA) is a national, independent, not-for-profit, voluntary association representing public health in Canada with links to the international public health community.

Maple Leaf Foods Inc. is a leading Canadian food processing company. Headquartered in Toronto, Canada, the Company employs approximately 23,500 people at its operations across Canada and in the United States, the United Kingdom and Asia. The Company had sales of $5.2 billion in 2009.
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