Loving lamb in Japan

by Editor fleischwirtschaft.com
Thursday, February 04, 2010

MLA Japan (Meat & Livestock Australia) will spread the love with lamb this Valentine's Day in its new seasonal promotion 'Love x Love x Lamb'.

To support an increase in lamb consumption, MLA Japan developed the campaign to encourage consumers to eat Aussie Lamb and men to cook lamb for someone they love on Valentine's Day.

Promotional activities surrounding the event include a special website devoted to the campaign, giveaways and advertising across newspapers, and several lifestyle and men's magazines.