USA, Arlington, Virginia. Lidl US revealed that its first U.S. stores would open June 15. This was reported by Supermarket News. Lidl, a division of German retailer Schwarz Group with U.S. headquarters in Arlington, Va., also provided locations of the 20 stores it said it would open this summer but did not reveal how many of those would open their doors in June.
Lidl’s entry promises additional points of pressure to a U.S. grocery market already struggling with overcapacity, slowing sales affected by deflation and price competitiveness threatening profits. Anticipation of its arrival has been a driving factor in any number of events in recent years, from the Ahold-Delhaize merger, to Walmart’s price and service investments, to stepped-up renovations and expansion of its German counterpart Aldi.
The release came on the heels of an event in New York Tuesday that also included remarks from executives and a sampling of its fresh and private brand products. These included a line of specialty international products to be marketed under the Preferred Selection brand and a large array of exclusive wines officials said would be offered at “market-beating” prices up to 50% less than conventional grocery stores.
U.S. CEO Brendan Proctor said Lidl would address compromises of existing U.S. grocers and be adaptive as it grows. Lidl will open an additional 80 stores in markets between New Jersey and Atlanta by next summer, Proctor added. Advertising for the opening stores would begin shortly in those markets. The company late last week launched social media channels for the first time on Facebook, Instagram and Twitter (@LidlUS) and is introducing itself there behind a “#RethinkGrocery” tag.
Source: Supermarket News