THE NETHERLANDS, Amsterdam. Nutri-Score is the intended food choice logo for the Netherlands. This is what State Secretary Paul Blokhuis (VWS) wrote to the Lower House of Parliament. Of the three logos in Europe - Keyhole, Multiple Traffic Light and Nutri-Score - Dutch consumer research shows that Nutri-Score helped the best to make healthy choices.
In recent months, research has been carried out into three different food choice logos: Keyhole, Multiple traffic light and Nutri-Score. This shows that consumers understand Nutri-Score best.
State Secretary Blokhuis comments: "I chose Nutri-Score because it turns out that this logo was the best way for consumers in the study to make healthier choices. The logo also came out best in consumer research in Germany. This is in line with a logo that will also be increasingly prominent internationally. As the Netherlands import and export a lot of food, so that's good side effect."