USA, San Francisco, CA. The Plant Based Foods Association (PBFA) launched a new Certified Plant Based program, the first and only plant-based food certification.The Certified Plant Based protocol, which focuses on plant-based alternatives to animal-based foods, specifies the criteria required to make a certified plant-based food claim.
Foods eligible for certification include meat alternatives such as plant-based meat, poultry, and fish; egg substitutes; milk alternatives; and other dairy alternatives such as plant-based cheese, yogurt, butter and ice cream.
“The launch of the Certified Plant Based seal is the next step for the fast-growing plant-based foods industry,” said Michele Simon, PBFA’s executive director. “As consumers are looking to purchase more plant-based options, this new seal ensures confidence in what plant-based means.”
According to PBFA-commissioned data from Nielsen released earlier this year, plant-based food sales grew by 20% from the previous year, outpacing every other food sector by 10 times. With the rise of innovative plant-based foods such as plant based yogurt, cheese and meats, 39% of Americans are trying to eat more plant-based foods, according to a 2017 Nielsen Homescan survey.
PBFA members Tofurky and Oatly are the first brands to participate in the new program. The first certified food and beverages include Tofurky’s Italian Sausage and Oatly’s Original, Barista, Mocha Barista, Chocolate and Low Fat varieties.