DENMARK, Kopenhagen. The Danish animal welfare label is not in such high demand. According to a media report, Danish Crown, the leading slaughter company, has terminated contracts with a number of suppliers of slaughter pigs that produce according to the rules of the three-tier seal due to a lack of demand.
It would be a considerable damper on the label introduced for pigs in 2017. Retailers, the media and consumers had received the label very positively right from the start. In food retailing, certified meat products had already accounted for a quarter of the product range within six months.
The Danish Agricultural Association (L&F) was disappointed by this development and held consumers responsible. Although customers have asked for continual improvements in animal husbandry conditions in surveys, they do not seem to be prepared to support this to the extent necessary with their purchasing behaviour.