BRAZIL, São Paulo BRF S.A. from São Paulo, Brazil, has announced that it has entered into a Joint Venture Agreement with Invicta Food Group Ltd. from Ashford, UK. This joint venture will draw on both companies’ capabilities and expertise to drive further success in the supply of meat products to the foodservice markets of the UK, Ireland and the Nordic countries.
Created in 2012 following the merger of Brazilian companies Perdigão and Sadia, BRF is the world’s 7th largest food company by market capitalisation and is responsible for 20% of global poultry trade. Invicta Food Group Ltd is a UK group of companies, which specialises in the importing, processing and subsequent supply of meat to the foodservice industry and food manufacturers.
The joint venture will be active in supplying meat and poultry products to the foodservice industries in the UK, Ireland and the Nordic countries. For BRF, the partnership represents a major opportunity in extending its reach to the significant managed pub and restaurant sector of the UK foodservice industry.