BRASIL, São Paulo. JBS today announced a new organizational structure to support the Company’s growth and profitability. The Company announces the formation of a Global Operations Management Team and a Global Marketing & Innovation Management Team, each led by a president reporting directly to the Company’s global CEO, Wesley Batista.
Effective on 1 October, Tarek Farahat, former president of Proctor & Gamble (P&G) for Latin America, will serve as the new global president of the Marketing & Innovation Management Team for JBS worldwide. Farahat will be responsible for leading the positioning of the Company’s brands (including the JBS institutional brand) and for Research & Development on a global basis. He will also lead the Company’s portfolio innovation-related efforts. Tarek Farahat has worked for P&G for 26 years, serving in a number of leadership positions in several regions around the globe, including the Middle East, Europe and Latin America. From 2006 to 2012, he served as president of P&G Brasil, where he was responsible for the company’s rapid growth in the country. In 2012, he became president of P&G Latin America and an officer of the company’s executive board.