Insight into China's massive red meat market

by Editor fleischwirtschaft.com
Thursday, May 29, 2008

Australia's red meat industry has launched its most significant push to date into the booming Chinese red meat market.

A delegation led by Meat and Livestock Australia (MLA) has met with more than 140 importers and retailers during the course of a 10-day visit.

The delegation represents more than a dozen prominent Australian meat processors and exporters.

It also includes Cattle Council of Australia representative Hamish Munro, a cattle producer from Cumnock.

MLA regional manager for South East Asia and China, Glen Thompson, said the market currently was 99.99pc supplied by domestic Chinese cattle.

But he said the potential in the sheer size of the market was exciting for Australia's red meat industry, which now recognises opportunities beyond the high-end market, in the lower-value cuts bound for the mid-level food service and retail sectors.
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