GERMANY, Frankfurt. Together with its partner VNU Asia Pacific, Messe Frankfurt is launching a new trade fair for the food industry - Meat Pro Asia. Geared to the markets of the ASEAN region, it will be held for the first time in Bangkok from 10 to 12 March 2021. Meat Pro Asia will open its doors parallel to the established VIV Asia - International Exhibition for Animal Husbandry and Food Production.
Driven by the demand of a growing middle class, the market for processed food in the ASEAN countries is expected to grow by 4.7% annually until 2023. An even more important contribution to the industry's growth path is the government's policy to make Thailand one of the top five global food exporters by 2036. This will create a favourable trade and regulatory environment from which Meat Pro Asia participants can benefit.
Meat Pro Asia will cover the entire meat processing chain. This includes slaughtering, processing, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water management and much more. The visitor groups addressed by the new trade fair include processors, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors and engineering companies.
Meat Pro Asia is organised by Messe Frankfurt New Era Business Media Ltd. and VNU Exhibitions Asia Pacific Co Ltd. The kick-off event will take place from 10 to 12 March 2021 at the IMPACT Exhibition & Convention Centre in Bangkok.