IFFA registers growth in global demand

by Editor fleischwirtschaft.com
Friday, May 14, 2010

Machine manufacturers are pleased by growth in global demand at IFFA 2010. 58,000 decision makers visited the world's leading trade fair for the meat-processing sector - with a large increase in the number of international visitors.

Over 58,000 trade visitors (2007: 61,328) from 130 countries came to see the range of products and services offered by 949 companies (2007: 908) at IFFA 2010. The proportion of trade visitors from outside Germany rose significantly compared to the last event three years ago, from 47 to 59 percent - more than ever before. The drop in attendance is due entirely to a decline in the number of German visitors - the result of a powerful process of concentration that has been taking place in both the butchers' trade and the industry over the last three years.

The role of IFFA as the foremost meeting place for the international meat-processing sector is also reflected by the top ten visitor nations, which were, apart from Germany, Russia, Italy, Spain, Poland, The Netherlands, Austria, Switzerland, the USA, Belgium and Australia.

After the meat-processing industry, butchers formed one of the most important groups of visitors, accounting for approx. 12 percent. 94 percent of them - from both home and abroad - said they were very pleased with the range of products and services to be seen at the fair. Important subjects at this year's IFFA were increased automation, safety, traceability and hygiene. The fields of additives, spices, aromas and packaging are growing in significance for meat and sausage production in the wake of increasing consumer expectations with regard to healthy food and convenience products.

This trend is also reflected by the results of the visitor poll conducted by Messe Frankfurt with regard to the most important product groups at the fair (multiple answers possible). In 2010, 32 percent of visitors said they came to the fair to see machines and equipment for processing and packaging meat products. This segment was followed by spices, additives and aromas for meat and sausage products (30 percent), products and services for butchers' shops (26 percent) and slaughtering and dismembering equipment (22 percent). There was a noticeable increase in interest in automatic machinery and handling equipment. Almost a fifth of visitors said this was one of their main reasons for attending the fair.

The next IFFA will be held in Frankfurt am Main from 4 to 9 May 2013.
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