IFFA: Technological bounds revolutionise the form of the offer

by Editor fleischwirtschaft.com
Wednesday, May 09, 2007

Packing technology is one of the growing segments of the IFFA.

On one hand, the persisting trend to semi finished and instant products as well as to convenience food increases the demand for packing machines and packaging materials.

On the other hand, German retailers propose more and more fresh meat for self service. Meat and sausage are one of the best selling product categories of German retailers.

Today, more than three quarters of the purchasing volume of private households at the food retailers are gained with the self service products.

The growth of the range of self service products are the driving factors. Innovations in packaging technology have strongly contributed to increase this quality and the shelf live of the sensitive raw product meat.