GERMANY, Hamburg. Some 110 attendees from 51 countries discussed key topics for future developments for two days. One central theme was the polarisation of the market into “premium” and “entry-level” price segments.
As population and prosperity rise, the numbers of consumers with low and high incomes are rising. All of them expect to find target-group-specific products in their markets that meet their needs for balanced nutrition. Hydrosol addresses these expectations with individual solutions. In the premium segment the focus is on special added value concepts. In the meat category, the focus is on high quality, low-injection products that enable targeted concepts and enable customers to diversify their product ranges.
The growing world population also demands new products in the entry-level category. But they can’t just be cheap – they also have to be good. Appealing flavour and pleasing texture are important even in foods made with by-products or which use plant fats instead of expensive milkfat. “If you look at global food trends and then at projections on the nutrition of the growing world population, it quickly becomes clear that stabilising and texturing systems will play a key role in growing, and polarised, markets,” explained Hydrosol Managing Director Dr. Matthias Moser. “They provide ideal flavour and textures, enable the production and safe and affordable foods, and also provide a basis for sustainable product concepts.”
Tailored stabilising and texturing systems are the basis for new, innovation-driven ideas that give manufacturers additional value creation potential. Ecologically and economically sustainable products are more and more important. An example of sustainable products in many saturated markets is the growing demand for vegan alternatives to meat and dairy products, whose flavour, texture and enjoyment meet the rising expectations of consumers.
New flavour experiences, sustainable solutions and good value for money are three central expectations that consumers in all countries share, now and going forward. Marketing is another aspect. Social media has long been a standard way to communicate with consumers, and it is also growing in importance for B2B communication. The digitisation of business processes is a central phenomenon. “Social media as a community for customers, stakeholders and Sales Network partners is indispensable for active communication, and especially for informing these interest groups of current developments in real time,” said Dr. Moser.