Hormel Foods opens innovation center in China

by Editor fleischwirtschaft.com
Tuesday, March 04, 2008

Hormel Foods Corporation announced that it has opened an Idea and Innovation Center in China.

The new center of one of the largest manufacturers and marketers of consumer-branded meat and food products is devoted to creating innovative new products for Chinese consumers.

The 5,000-square-foot Idea and Innovation Center is adjoined with the Hormel Foods processing facility in the Baoshan District of Shanghai.

The Center will facilitate the entire creative process, from ideation to testing and manufacturing, and includes a sensory panel room for evaluation of products as well as a fully-functional duplicated plant.

The Center will serve Hormel Foods facilities in both Beijing and Shanghai, and will be overseen by Rubin Lin, research and development manager for China, and Mike Forbes, manager of production for China.

Hormel Foods has established a significant presence in Asia with business ventures in China, the Philippines, South Korea, Japan, and most recently, Vietnam.