Health Focus International: New consumer rese...
Health Focus International

New consumer research published

Health Focus International

USA, St. Petersburg, FL. New consumer research from Health Focus International shows that perceived health benefits and taste preferences are more significant purchase drivers for plant-based foods and beverages than sustainability or animal welfare concerns.

The market researcher - which conducted a survey with 2,014 US consumers in November-December 2018 as part of its 2019 Shopper Study - asked a subset of respondents who said they consumed plant-based foods and beverages to rate a series of purchase drivers.

“Promotes daily health” and “promotes long-term health” came out on top with 57% of these consumers rating these as extremely or very important, followed by “helps prevent disease” (53%), “more energy” (52%), “its a taste preference” (49%), “eating clean” (48%), “better treatment of animals” (47%), and at the bottom of the list: “its a lifestyle preference” and “environmental/sustainability reasons” (44% apiece).

However, questions directed to all respondents showed that while just over a third (37%) agreed with the statement that plant-based foods and beverages were "healthier overall than animal-based foods/beverages," only 12% agreed they were "better tasting."

Source: Health Focus International
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