FINLAND, Turku. HKScan’s Board of Directors has approved the Group’s strategy. It is to focus on the consumer by leading the food value chain. The strategy positions the company uniquely within the Nordic food industry.
The company has defined five must-win battles to reach their strategic objectives and to effectively execute the strategy. The focus is on meat. They innovate to meet consumer demand and invest in new concepts and products and stress high-quality and sustainability in differentiation. They company wants leadership in poultry. They target the leader position in poultry with the help of the new, state-of-the-art poultry site in Rauma. They also want to cntinue growing in the meals business. They invest in increasing market share in attractive meals category with both growth and premiumisation potential.
Another is aim is to cooperate with the farming community. HKscan establishes producer partnerships with their community of farmers to secure responsibly produced, high-quality raw material, to enable commercial innovation and differentiation. In drive efficiency and cost-competitiveness, they will improve on-site efficiency and develop asset utilisation in production network. The new operating model, in effect since June 1st, 2017, offers the capability for renewal, strengthens our way of working effectively as one Nordic team and drives us to execute our strategy in a cost-competitive manner.