Growth Vion invests in a dedicated plant-based site

by Editor fleischwirtschaft.com
Wednesday, October 30, 2019
CEO Ronald Lotgerink announced earlier this year to introduce meat alternatives as part of the company’s strategy of building food chains based on the market demand.
Photo: Vion
CEO Ronald Lotgerink announced earlier this year to introduce meat alternatives as part of the company’s strategy of building food chains based on the market demand.

Vion is now planning to open a dedicated plant-based site in Leeuwarden . The site was built in 2017 and is currently operating as a beef facility. It can easily be adjusted.

The Vion site in Leeuwarden was built in 2017 and is currently operating as a beef facility. It was built according to the latest standards, which means it can be easily adjusted to become suitable for plant-based production. The site can be scaled up to add more production lines, freezing facilities and a larger storage capacity. The current employees will not be affected by the change.

The market for meat alternatives has been growing over the past few years and it is expected to continue to grow. Next to the company’s home markets in the Netherlands and Germany, other parts of Europe like the UK, Italy and France are also growing markets for meat alternatives. This is mainly the result of eating habits of so-called flexitarians, who regularly buy these products.

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