Growth Tyson Foods expands Wright brand bacon plant
The bacon category has seen volume growth, up 18% since 2017, with new people entering the category and existing buyers consuming more bacon, most recently due to an increase in at-home meals. Surpassing category growth during this same time period, Wright Brand has increased volume by 29% as more buyers are introduced to the brand. The expansion is expected to satisfy current demand and allow room for additional growth.
The Wright Brand is known for its hand trimmed and thick-cut real wood smoked bacon. Flavors have been perfected through a 90-year proprietary curing recipe, featuring favorites including hickory smoked, applewood smoked, double smoke and maple flavored bacon.
(Bild: Tyson )
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Growth Strategy Tyson expands around the globe
Tyson Foods and its family of companies operate ten food processing plants in Texas, employing more than 12,000 team members and paying more than $480 mill. in annual wages as of the most recently completed fiscal year. The company also contracts with more than 230 poultry growers and more than 90 cattle suppliers in the state. It’s estimated Tyson Foods’ operations have a total annual impact of nearly $3 bn. in Texas.
(Bild: Tyson Foods )