BRAZIL, São Paulo. Seara concludes the acquisition of the margarine and mayonnaise assets of Bunge Alimentos. Following the transaction, the company moves into second place in the Brazilian margarine market, with a 35.5% market share.
The acquisition adds seven strong high value-added brands to Seara’s portfolio: Delícia, Primor, Gradina, Salada, Ricca, Cremosy and Cukin. Seara already owns the Doriana and Delicata brands.
The firm is incorporating three plants – in São Paulo (SP), Gaspar (SC) and Suape (PE) – strategically positioned in the southeast, south and northeast regions of the country, enabling nationwide distribution. Around 1200 employees will also be absorbed. The deal is expected to add R$ 1.2 bn. to the annual revenue of Seara, a subsidiary of JBS. Present in 16 countries, JBS is the world’s second-largest food company.
“The acquisition strengthens Seara’s position in the margarine market in Brazil and will offer consumers innovation and more quality options”, Wesley Batista Filho, CEO of Seara and JBS América do Sul asserted.