Growth Atria initiates investment project of € 130 mill.
Photo: Atria
The company is focusing on the growing poultry segment and invests in this sector.
fleischwirtschaft.com — FINLAND, Seinäjoki. Atria is focusing on the growing poultry segment and is starting to plan an expansion investment in poultry production. According to preliminary estimates, the value of the investment is approximately € 130 mill. The investment project includes the renovation of existing production facilities and the construction of new production facilities and lines at the Nurmo plant.
The first step is to start the application process for regulatory approvals and to complete them as soon as possible. After the planning phase, the decision on the implementation will be made. The project is expected to be fully completed by the end of 2024 at the earliest.
Consumption of poultry meat has been growing strongly in Finland for several years. Since the beginning of 2019, the consumption has increased by about 4% in value. Atria is responding to the growth in consumer demand. This investment would strengthen the company’s position as a market leader in poultry products.