GERMANY, Eberbach/Berlin. At the prize-giving ceremony for the first German Innovation Award in Berlin, Gelita AG was awarded gold for its innovative detergent additive Novotec CB800.
The jury was particularly impressed how the new surface protecting product offers a highly effective and environmentally friendly solution for industrial cleaning.
As one of the leading manufacturers of collagen proteins, Gelita AG is one of the leading innovators among German small to medium-sized companies. The Eberbach company fosters a holistic culture of innovation in which each of the 2,500 employees worldwide can and should contribute their ideas and suggestions.
"Continuous innovations in all areas of business are our driving force and an essential part of our sustainable success," said Michael Teppner, Head of Marketing and Communication at the company, at the presentation of the first German Innovation Award in the Berlin Museum of Technology. The group received a gold award in the "Excellence in Business to Business (B2B)" category in the section "Chemical Industry" for its innovative detergent additive.
The functional Novotec proteins are added to water-based cleaning formulations. They form robust, water-attracting protective coatings on many surfaces. In contrast to the well-known lotus effect – which repels water but allows water-insoluble dirt to stick to the surface – particles of dirt float on the protein film and are simply washed away on contact with water ("easy-to-clean"). This produces a self-cleaning effect, which prolongs cleaning intervals.
The product is so effective that it greatly extends the cleaning cycle, saving water, energy and time and thus costs. Novotec CB800 is free of aggressive chemicals, skin-friendly and biodegradable. In the view of the jury, this will set new standards in the field of cleaning.
The German Innovation Award is initiated and conducted by the German Design Council. It was launched in 1953 by the German Bundestag and is sponsored by the Federation of German Industries. 650 companies entered the competition. Awards are presented for innovations in a total of 40 categories. A top-class jury awards the Gold, Winner and Special Mention prizes in two competition classes ("Excellence in Business to Consumer" and "Excellence in Business to Business"). The evaluation criteria of the German Innovation Award cover topics such as the level of innovation, user benefits, and cost effectiveness.