USA, Chicago. Is it any surprise, despite high beef prices and negative health perceptions, that 57% of consumers are eating burgers weekly? No, as the popular American creation is still a staple in the American diet, according to Technomic’s Burger Consumer Trend Report.
The report, based on findings from more than 1500 US consumers, also found:
• On a weekly basis, 39% of consumers purchase burgers from fast-food restaurants and 39% prepare them at home.
• 61% of consumers say it's important to be able to customise the toppings/condiments, and 43% prioritise build-your-own burgers.
• At limited-service restaurants, chicken tops the list of fastest-growing burgers since 2013 with a 23% increase in menu-item incidence. Build-your-own burgers are tops at full-service restaurants, growing by 28%.
Technomic’s report also outlined key areas of opportunity relating to innovations that improve health and quality perceptions while maintaining a strong value proposition. Burger consumption remains high, due in part to the increased availability and variety of high-quality, customisable burgers inspired by the success of the better-burger category.