GERMANY, Frankfurt. Expert lectures, live demonstrations, product competitions and Discovery Tours – the IFFA programme of events communicates specialist knowledge, inspires through best-practice examples and presents the latest consumer trends and technical solutions.
Numerous events will supplement the product innovations of the 1,000-plus exhibitors and generate genuine added value for trade visitors at IFFA – the No. 1 for the meat industry – in Frankfurt am Main from 4 to 9 May 2019.
As in the past, this year’s IFFA Forum in Hall 11 will be characterised by concentrated expert knowledge alternating with practice-oriented exhibitor lectures. The programme, which is being organised by Messe Frankfurt in cooperation with the dfv Media Group, is oriented towards the top themes of the fair and focuses on one a day:
For the first time, there will also be guided tours of the fair based on these themes. By taking part in the IFFA Discovery Tours, visitors can obtain an overview of products and services relevant to the themes and find out more about selected highlights. During the run-up to the fair, an independent committee of experts will select the innovations to be shown from those submitted by exhibitors. Visitors interested in taking part can register at the starting point of the Discovery Tours in Hall 12.Via Ost. The programmes of the Discover Tours and the IFFA Forum will be published online in mid-March.
In keeping with tradition, the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) is organising a variety of quality competitions for butchers and talented young people at the fair. The competitions, for which entries are invited via the DFV website, give entrants the chance to test and demonstrate their skills in an international setting. For the winners, the cups, medals and certificates are excellent marketing tools for their PR activities.
The IFFA Kitchen and the “Butchery Trends” special shows offer vivid insights into the latest developments in the meat industry. At the IFFA Kitchen in Galleria 0, visitors can see a modern sausage production line demonstrating important aspects, such as food safety, process optimisation and digitalisation, in live operation. Naturally, the products can also be tasted there and then. Other opportunities for expanding the butcher’s shop assortments with the aim of attracting new and retaining existing customers can be seen at the “Butchery Trends” in Hall 12. This special show also offers insights into ways butchers can react to the on-going trend towards the away-from-home market and ‘food-to-go’. Both events will be held on all days of the fair.