Fair IFFA 2019 is the impulse generator for the meat industry
On 120,000 square metres of exhibition space, nine percent more than previously, trade visitors from the meat-processing industry, the trade and butchers will find a vast range of products and services. Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt: “This year’s IFFA is completely new: it is being held for the first time in a new setting in the western section of our Exhibition Centre and is celebrating its seventieth birthday. From a small trade exhibition in post‑war Germany, it has developed into the world’s leading trade fair for the international meat sector and is today bigger than ever before."
Thanks to the inclusion of the new Hall 12, which opened last year, IFFA has been able to expand and is being held for the first time exclusively in the western section of Frankfurt Fair and Exhibition Centre. The result is a circular layout linking Halls 8, 9, 11 and 12 with short walking distances for visitors and exhibitors. Many exhibitors have taken advantage of the new location to increase the size of their exhibition stands and presentations. The top ten exhibitor nations are, after Germany, Italy, Spain, the Netherlands, Denmark, France, China, Poland, the USA and Belgium.
IFFA 2019 is being held against the background of positive economic developments in the meat-processing machinery sector. Global meat consumption is growing, the spectrum of products in the convenience segment is expanding and the level of meat processing and, therefore, value added are rising. This is reflected by increasing investments in machines and equipment for processing and packaging. Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, says, “IFFA stands for a clear focus, an unrivalled expert density and a high level of internationality on both the exhibitor and visitor sides. It is the world business summit of the meat industry and sets trends for tomorrow’s production. The future of the meat industry is formed at IFFA – through innovations, intelligent solutions and intensive discussions.”
IFFA is a must for the butchers’ trade, too. A look at developments taking place throughout the sector helps butchers make decisions regarding investments in new technologies, as well as to discover new concepts and strategies for the future. Herbert Dohrmann, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV), says, “In common with many of my colleagues, I have great expectations of this year’s IFFA. Our members are working to capacity and the economic background is good, too. This is the right time for investments – especially in digital technologies. In other words, now is the perfect time to gain an overview of the latest innovations in the sector at IFFA.”
All new developments and improvements in the mechanical-engineering sector are designed to ensure the safe, hygienic, efficient and economic processing and packaging of meat and meat products. Companies are working on numerous solutions to increase food safety, to improve resource efficiency, to optimise production processes and to integrate digital solutions.
Given that they are working to capacity, the top priority for the butchers’ trade is greater efficiency. The digital revolution offers butchers a wide variety of opportunities to become more efficient, to grow despite recruitment difficulties and to take advantage of the good economic situation. The time is ripe to digitalise operational processes and to open up new sales channels.
IFFA is distinguished by top ratings in terms of exhibitor and visitor internationality: 62% of the companies taking part in this year’s IFFA are headquartered outside Germany. The growth in exhibition space occupied comes primarily from Europe. Eight of the top-ten exhibitor nations have increased their exhibition space by double-digit percentages, especially Spain, Denmark, Poland and France. Moreover, US companies have boosted their presentation space by no less than 43%. The largest exhibitor nation is Germany with 393 companies.
The proportion of visitors from outside Germany at the last IFFA in 2016 amounted to 67%. Roughly one in two foreign visitors comes from Europe.