Fair Fi Europe and Hi Europe enter a new chapter together
Fi Europe co-located with Hi Europe will be the most comprehensive food ingredients trade show covering specialty food ingredients from sensory to functional, as well as processing solutions and services across the whole supply chain. On 1 December 2020, Fi Europe and Hi Europe will open the doors as co-located events in Frankfurt for the first time.
The strategic decision to co-locate the two events was based on extensive research conducted amongst visitors and exhibitors. Over 65% of exhibitors stated that they would support an annual co-located Fi Europe and Hi Europe, and 75% of visitors confirmed that they would visit the show every year. When asked about innovation, more than 80% of both visitors and exhibitors stated that they had launched a new product or a new ingredient in the past 12 months – a statement that backs the decision to offer a yearly event at which novelties can be shared with a wide audience while they are still “hot”. Importantly, both countries are central and accessible hubs in Europe for visitors as well as exhibitors.
Many food and ingredients manufacturers therefore now offer functional products or specialist foods within their portfolios, in addition to standard solutions – and more and more ingredients’ suppliers already exhibit at both events. As innovation cycles become shorter and shorter, exhibitors and visitors alike expect to be able to attend an event every year. By bringing together the most diverse audience yet, the co-location of the two shows provides the ultimate opportunity to do business face-to-face with top buyers and specialists from across the F&B supply chain.
This year’s Fi Europe & Ni will remain unchanged as a single event, running from 3-5 December in Paris. Following Frankfurt in 2020, Fi Europe, co-located with Hi Europe, will return to Paris in 2021.