EU will be Region of Honour in Alimenteria México

Mexico has become strategic market for sales of goods and services originating from the European continent. In 2017, trade between the EU and Mexico grew at 16.8%. Demand for European food and beverages has also increased significantly among Mexican consumers, which is why the EU wishes to raise awareness about the vast array of quality products, production methods and safety standards available to Mexican consumers and retailers.

The EU is Mexico's third-largest trading partner, which, in turn, is the second-largest buyer from the EU in Latin America, after Brazil. The total amount of trade between them amounted to € 62,000 mill. related to goods and € 15,000 mill. for services in 2017. In the food sector, the EU annually exports food and beverages to Mexico worth € 1.4 bn., which accounts for 1% of its global exports of agri-food products.

Thus, with its presence at the fair, the EU will celebrate its stable economic relationship with Mexico, and will publicise the benefits of a new bilateral trade agreement which broadens and enhances the scope of the one currently governing the bilateral trade relations since 2000. These benefits include the new legal framework, which eliminates the high Mexican tariffs on imports of key EU food products such as pasta and confectionery, cheeses, fruit, canned food and practically all pork and poultry products. The above will represent annual savings for European exporters totalling almost € 100 mill. a year.