Fair AHDB prepares for Foodex Japan
During the exhibition, AHDB will be showcasing premium cuts of UK beef and lamb, as well as pork products, to demonstrate its high quality and versatility to key influencers in the Asian marketplace.
Japan is a major importer of beef with a growing demand for high quality lamb. The lifting of the ban, which was announced in January, is estimated to be worth almost £130 mill. over the first five years of gaining market access.
AHDB’s International Market Development Manager Dr Phil Hadley said attending this year’s Foodex Japan show is more important than ever before if the UK is to reap the rewards of the new deal. He added: “Gaining market access for UK beef and lamb was a major boost for the industry, but it is critical that we build on our existing work within the Japanese marketplace to find opportunities for our red meat exporters. Foodex Japan is Asia’s largest exhibition dedicated to food and drink across Japan and the rest of the world, therefore it’s vital that we attend this event and make full use of the resources and networking opportunities this show presents."