GERMANY, Frankfurt. Fi Europe & Ni 2017 welcomed more visitors than ever before. More than 26,000 attendees from over 135 nations worldwide used the three-day trade show to discover innovative new concepts and novel solutions.
Boasting an abundance of excellent, high quality delegates, post-event analysis showed that almost 78% of the attendees had budget responsibility, with approximately 30% having higher management roles – an ideal mix to generate promising leads at more than 1,600 stands. In total, show organizer UBM recorded 50,000+ visits. Besides a lot of key players, several start-ups and first-time exhibitors used the fair as a Platform to further expand their brand.
Attendees were able to get up close and personal with interesting companies and their concepts. Furthermore, the new product zone and Ingredients in action, hosted by Innova Market Insights, provided an overview on the latest products that made their way into consumers' shopping carts. With the second Future of Nutrition Summit, the pre-show one day summit, show organizer UBM EMEA offered detailed insight into the future of the industry; social and technological developments that will impact the ingredients industry during the next five years were put under the spotlight. In addition, the three-day Fi Conference covered everything from clean label to regulatory issues.
Jennifer Arthur of Leatherhead Food Research introduced the possibilities and challenges of personalized nutrition, whereas Dr Laurice Pouvreau, Senior Project Manager, Protein Functionality at Nizo, explained how promising sensory results can be achieved by blending different protein sources. With more than 250 delegates, the conference program also reached a record-breaking number.
Next year, Hi Europe will open its doors on November 27 in Frankfurt for three days. In times when functional ingredients with added health benefits are becoming increasingly important, Europe's leading trade show for health and nutrition is the meeting place for manufacturers and decision makers in the food and nutraceuticals industry. The following year, Fi Europe & Ni will return to Paris (3–5 December 2019) and take place at the Parc des Expositions Villepinte.
Source: Fi Europe & Ni Europe