Export Cherkizovo is marketing by-products

by Editor fleischwirtschaft.com
Friday, November 08, 2019
The company wants to open up new markets for by-products and thus strengthen the marketing of these.
Photo: Cherkizovo
The company wants to open up new markets for by-products and thus strengthen the marketing of these.

If China allows Russian pork into its market, Cherkizovo will be able to export pig's ears and trotters. Exotic as they may seem to many Russians, dishes from chicken feet, pig’s ears or trotters are a local speciality in China, Mexico and Egypt.

Today, China is the undisputed leader in importing meat by-products, with 1.2 mt of poultry, pork, and beef by-products brought into its territory last year according to customs statistics (excluding stomachs, sets of intestines and a bladder). Mexico and Egypt rank second and third, with 0.5 mt and 0.25 mt of imported by-products, respectively.

“This year, China has become the major destination for our by-products: by the end of 2019, the Group's exports of chicken feet, a favored local beer snack, may reach some 8,000 t. This is a delicacy the Chinese cook in many different ways – deep fry in a wok, stew, smoke, or boil,” says Andrey Dalnov, Cherkizovo Group’s Chief Analyst.

stats