Expansion: Plukon extends poultry sector

Plukon extends poultry sector

Plukon has recently specialised in vegetable processing.
Plukon has recently specialised in vegetable processing.

THE NETHERLANDS, Wezep. The Plukon Food Group is primary known as a major European player in the field of poultry and, with the acquisition of Fresh Care Convenience in Dronten on 10 January 2020, has recently specialised in vegetable processing.

Both Plukon and VMR are companies with a strong focus on quality and performance. Where Plukon has a strong position in the retail market of its existing production countries, VMR specialises in supplying a premium assortment of poultry products to the local retail, wholesale and food service. This more traditional market is still big in Spain and with its own distribution network, VMR is an important supplier of various Madrid-based sales channels.

Grupo VMR is a premium player in poultry production and processing and the supply of chicken products to local retail, wholesale and food services markets. VMR supplies customers on a daily basis in central Spain using its own unique distribution channel. In total, approx. 550 employees work at the production sites in Madrid and Cáceres. VMR’s turnover is approx. € 100 mill.

The fully integrated VMR group has its own slaughterhouse, which is supplied exclusively from its own poultry chain consisting of a feed factory west of Madrid and a meat processing facility in Madrid. VMR is also a joint venture partner of the Portuguese Grupo Valouro for pedigree-breeding, breeding and hatching of day-old chicks.

Source: Plukon


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