E-Commerce HKScan takes on new territory in the demanding Chinese market
Hema chain stands out in the Chinese market with high-quality and exceptional products. This chain is very hard to get in to, only a couple of Finnish products have been accepted to the chain. Alibaba introduced its semi-automatic, state of the art concept store chain in 2017. At the moment there are around 100 Hema supermarkets across China.
This is a significant step to HKScan, but getting into this very exclusive Hema-league also paves the way for other clean and safe Finnish products. Hema’s unique online store facilitates the branding efficiently and the company gets to tap into the right consumer segment.
Hema stores are part of Alibaba’s new retail strategy which integrates online and offline shopping. Hema stores are based on three pillars: they are a place to shop in person, they serve as distribution centres for online orders and have also cutting edge built in restaurants where orders are delivered by robots. Purchases can be made through the Hema mobile app, which is linked to Alipay.