DENMARK, Copenhagen. Marel’s third Poultry ShowHow puts the focus on ‘Data-driven Xceleration’, representing the future of digitally controlled poultry processing.
The event centered around the theme ‘Data-driven Xceleration’. All customers understand that the future of poultry processing will unfold in the digital area. All activities during the ShowHow referred to the digital control of processes in the poultry plant. The conclusion of the event was made by Rabobank’s Nan-Dirk Mulder. He presented a global overview of the poultry market, signaling key trends in this fast-changing industry.