Deal Kepak accesses US burger market
Photo: Kepak Group
The approval has been announced at Anuga in Germany.
fleischwirtschaft.com — GERMANY, Cologne. Kepak Group has become the first ever European meat processor to be awarded United States Department of Agriculture (USDA) approval for the supply, marketing and distribution of Irish beef in a value-added format of beef burgers into the US market.
The approval announced at Anuga secures access for Kepak to the US beef burger market which is currently valued at over $ 122 bn. The development follows the successful launch in 2017 of the first Irish beef retail brand in the United States, Kepak’s Celtic Beef Company, and means Irish beef in burger patty format will be available in the United States for the first time.
This USDA value added beef patty approval will see Kepak’s grass-fed, fully traceable and hormone free Irish beef being made available to the foodservice and retail sectors with distribution initially focusing on the New York and Boston markets.