DENMARK, Randers. Danish Crown plans to invest app. DKK 300 mill. in a processing and retail product plant. It is to be situated in Shanghai and the production will be based on Danish raw material.
“Actually three things are happening: Firstly, much of the consumption is moving into foodservice or restaurants similar to the USA or Europe. Secondly, we see a vast increase of e-Commerce where groceries are bought and delivered at home. This is growing immensely in China and cities such as Shanghai likely have the world’s most advanced e-Commerce market. The third trend is that consumers in supermarkets have also started buying retail packed products precisely as we know from Denmark”, says Jais Valeur, CEO.